In our promotional materials, we use two fonts:
and Aller (in bold, italics).
Sticking to these two fonts, helps our image remain consistent and recognizable. They are both used for different purposes and with different specifications.
This font is used for headers and is the main font of our logo. It is most often used in all caps, as this keeps the lettering crisp and sharp, consistent with our logo. It may be used in body text, but should be the primary choice for headers.
This font is most often used for body text, subheaders, and is the font of our tagline. It is used with bold and italics whenever possible. This font is more appealing in larger blocks of text, and is thus preferred for body text.