Tone

Zero to Five’s tone will be:

Hopeful

Humble

Generous

In keeping with our guidelines, Zero to Five will communicate in a hopeful and optimistic tone.

We will keep the possibilities of successful work at the forefront while helping audiences feel wonder and pride in the work we can accomplish together.

We will be generous as well, giving away credit to our partners whenever possible.

We are not the heroes of this work and we will not position ourselves as the heroes.

To attract long-lasting and diverse partnerships, our hopeful, humble, and generous tone will be paramount.

 
James Buscher