The program-wide StoryBrand helps us create a clear elevator pitch or one-liner, intended to answer the question, “So what do you do?”

This one-liner is built through identifying our “character’s” want, their problem, our plan, and the successful outcomes of our work. Zero to Five’s one-liner looks like this:

Zero to Five helps caring Montanans make a lasting difference through local and statewide work, giving children a great start in life and a promising future.

The one-liner formula looks like this:

We help [A CHARACTER] solve their [PROBLEM] through our [PLAN], resulting in [SUCCESS].

This can be applied to give a clear and quick explanation for any project.

James Buscher