One of the most important elements of branding is determining what gets our brand.
Our brand is different than our logo. Our brand is what people say about us when we’re not in the room. Our logo is the image we put on materials to indicate our involvement. To make sure our logo serves our brand, the narrative we hope to build about what Zero to Five is, we need to be intentional about where and when we use our logo.
When to use the logo:
On materials produced for and by Zero to Five statewide office and local collaboratives. These could include brochures, one-pagers, presentations, social media images, etc. If you’ve created material to serve the mission of Zero to Five, this is the most important thing to carry our logo.
When joining other groups in sponsorship of a project, resource, or event that aligns with the Zero to Five mission.
Logo usage that falls outside of materials created for and by Zero to Five or as a sponsorship of mission-aligned events, projects, etc. should be considered very carefully. When in doubt, ask, “Does this help tell the story of Zero to Five?”
Zero to Five has three logo options, to be used for unique purposes. In general, for digital use use a .png file with a transparent background, for print materials, a CMYK or Pantone file, again with a transparent background.
Logo 1, No Tagline:
This is our primary and most recognizable logo. It can be used statewide and for a variety of purposes. Use this when seeking a crisp, clean, uncluttered look, like when appearing near other logos or on a text-heavy document. On dark backgrounds, use white lettering option (not pictured).
Logo 2, with tagline and color options:
These logos include the tagline, “for our children, for our future” and should be used against simple backgrounds and photos whenever possible, to keep Zero to Five’s mission at the forefront. This is the primary logo for promotional materials. On dark backgrounds, use white lettering option (not pictured).
White Logos with taglines:
Logo 3, Tire Swing icon:
This is the icon of the child on the tire swing. It can be used as an accent piece, but should not be used as a replacement for our logo and tagline.